How to avoid a PR disaster
Negative PR is something that all businesses can be on the receiving end of and it’s important to remember that sometimes it’s down to circumstances beyond your control.
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Sales & marketing
Are you focused on zero budget marketing?
It sounds too good to be true…effectively and powerfully promoting your business without spending a single penny on marketing. But any company in any sector regardless of their size can do it.
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Evolving with LinkedIn
More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. In fact, in 2020, content creation increased on LinkedIn by a whopping 60%!
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Hang in there and be 99% fat-free – understanding that content is created not grown
I admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.
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How to make your time on LinkedIn enjoyable and profitable
Anyone can organically grow their business through LinkedIn. On a free account, without any ad spend. Yet the best strategy is useless if you don’t stick to it. Find out how LinkedIn can be enjoyable (so that you stick to it) and profitable whilst you’re at it.
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How do you represent your brand?
Every day and every second we’re making snap judgements about everything we see. And all of those details and opinions add up and build our whole impression of a person or brand.
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Insights into marketing a small business
Marketing for smaller businesses can be a real struggle , especially in the early stages. Having to ‘get the word out’ on a limited budget can be hard when you must try to understand what the best-value techniques are to attract new customer.
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The importance of radio in your marketing
In this drive to digital quite often the old ways can be forgotten, especially for new businesses, enterprises and new marketers, I want to remind and maybe even introduce you to the power and importance of making sure radio is in your marketing plan, from free media to paid for promotion.
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How your web hosting impacts your SEO
When it comes to SEO marketing, Google’s ever-evolving algorithms set the standard for what marketeers and agencies often go to great lengths to stay on top of.
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Why getting to know your competitors is key to growing your business
Do you know who your competitors are? At first this may seem like a silly question; after all, if you are an accountancy firm, clearly your competitors are the other accountants in your local area. However, while this is true, for most businesses local and visible competitors are only part of the story.
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Is your Pre-Marketing position right?
Are you one of those businesses or business people that are spending hundreds or thousands of pounds or dollars on marketing, but not getting the results you want?
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What to consider before working with a PR agency
Undertaking regular PR and being consistent in your approach helps to raise awareness of your brand and services and enables you to get your key messages in front of your target audience at the right time.
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Stop obsessing about your ideal customer!
By thinking about just one type of ideal customer you are immediately closing your mind to other possibilities. Unless you have an incredibly niche product with very limited sales opportunities, then you’re going to want to sell to more than one type of person or business.
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Giving is good for business…sometimes
Here’s a surprising fact. The most successful people in business are those who give and expect nothing in return. So who are the least successful type of people? Well, the least successful people in business are also those who give and expect nothing in return.
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Should you start a podcast?
Marketing your business is about spreading your message, creating awareness and making it so that your brand is firmly positioned in the minds of your ideal client as the solution to a particular issue. Podcasting really is the ultimate solution.
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Direct mail … isn’t that a dead marketing channel?
One of direct mails great strengths is to help build up a localised brand as part of a wider marketing strategy attracting and engaging with targeted audiences.
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The midges that bite – microcopy, omni-microcopy and your message
If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.
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Marketing vs sales – which is more important?
In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.
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The challenge of sales
Every business owner has faced the challenge, at one point of generating sales whilst being busy “doing” what they sell. If they’ve had an increase in business, it ties them up and doesn’t allow any time for sales generating activities.
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The new era of flyers in an online world
Printed flyers can get a bad rep. They are relentlessly shoved in your letter box, shouting about all sorts of products or services you just don’t need.
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