Direct mail … isn’t that a dead marketing channel?
One of direct mails great strengths is to help build up a localised brand as part of a wider marketing strategy attracting and engaging with targeted audiences.
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Sales & marketing
The midges that bite – microcopy, omni-microcopy and your message
If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.
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Marketing vs sales – which is more important?
In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.
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The challenge of sales
Every business owner has faced the challenge, at one point of generating sales whilst being busy “doing” what they sell. If they’ve had an increase in business, it ties them up and doesn’t allow any time for sales generating activities.
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The new era of flyers in an online world
Printed flyers can get a bad rep. They are relentlessly shoved in your letter box, shouting about all sorts of products or services you just don’t need.
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Strategy needn’t be a scary word!
Think of the strategy as laying the foundation. Imagine marketing is like building a house. If you go straight in for the roof or doors, they’re just going to fall down!
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Why you need a PR strategy for your business
PR is all about managing the reputation of your business. It’s the process by which you build trust, educate, inform, influence opinion and ultimately create good will between your business and your target audience.
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Always remember your customers
It vital for every business owner or any customer facing member of the team, to stay close to their customers and to know what they need. Customers are the life blood of any business.
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5 common presenting mistakes and how to avoid them
We are often gifted the opportunity to present to a group of people and our first thought is “the nerves”. We think about “what to wear”, the “topic” anything but the basic preparation steps. Often, we completely forget the prep & delivery plan, the key techniques and what our audience wants.
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Stories build bridges
We all grew up learning by listening to stories. The mechanics of a well-told story are imprinted as a pattern in the most primal levels of our subconscious. We hear a story begin, and we listen.
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Planning for Facebook Ads
Most people have heard of them or at least seen them, lots more people are having a go at them and a great number of six-figure businesses have managed to scale because of them.
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Social media scheduling for small businesses – why should you schedule and which tool should you use?
If you’re starting to feel like your socials are taking over your life and you need ideas on planning and overwhelm-prevention, read on.
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How do I go about generating referrals? A route map
After 18 years experience working with others on their referral marketing I’ve distilled all that knowledge into a 5 point guide that if you follow you will generate a regular flow of introductions to your ideal clients.
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Focusing on your website vs focusing on your digital marketing
When it comes to focusing on your digital marketing, whether you are a start-up gearing up for great online presence, or an existing business looking to generate more leads, it can be difficult to know where to start.
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What makes a great website?
In 2020, internet usage absolutely skyrocketed, with many UK service providers reporting an increase of over 50% in consumption. Now more than ever, your customers are online, and your website is your main business asset.
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Marketing: if you can’t measure it, you can’t manage it
The ultimate goal of any marketing strategy is to produce a return on investment in terms of increased sales for your business. Reporting on marketing, then interpreting and applying that data to achieve real results for businesses should be at the heart of any business.
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Google my business, what is it and how can I use it for my business?
Google my business (GMB) is a free tool that helps you manage your presence on Google maps and Google search so clients and prospects can find you! Essentially, it’s a free, local business listing service.
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Is your business open for sales?
I’m sure you’ll read the title of this article and say to yourself of course it is but, are your customers aware of this? I ask this question and write this article because of an experience that I’ve recently had whilst undertaking a telemarketing campaign for a client. The businesses I contacted clearly weren’t open for sales!
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The Cinderella of marketing
Almost everyone thinks they’re a good driver. It’s a bit the same with English. Everyone – OK, not everyone – but many people think they can write well. But – there’s a hell of a difference between putting one word in front of another and writing in a way that’s clear, concise and compelling.
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How do I get free PR for my business?
PR is all about managing the reputation of your business. In particular it’s how you communicate with the public, promote your business and ultimately build a positive reputation for you and your brand. It affects all aspects of your business, from the way your team communicates with customers, the messages you send out on social media, the tone of voice you use in your press releases and marketing materials.
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