Are you using social media to add value to your business?
Social media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage?
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Author: Christina Robinson
Should you start a podcast?
Marketing your business is about spreading your message, creating awareness and making it so that your brand is firmly positioned in the minds of your ideal client as the solution to a particular issue. Podcasting really is the ultimate solution.
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How do I make the most out of social media for my business?
As a business owner, you’ll have all sorts of questions about how you can leverage social media. How can you get the most out of it? Where should you hang out? How long should you be spending? What good looks like?… the questions are endless!
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Avoid the one button bye-bye – five reasons why your content succeeds or fails
If your content is off the mark or not going to the right people, at best, it’s a waste of time for everyone and, at worst, you likely to be thought of as a spammer.
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Five things you should be doing daily on Facebook
I know some of you will have gravitated away from Facebook, because you are thinking maybe other platforms, such as Instagram or TikTok are the more trending platforms. Does anyone still use Facebook?! The truth is, of course they do!
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Achieving goals – what does social media success look like in the recruitment space?
To measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.
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Stuck for ideas?
As a marketer, I often get asked, ‘Where do you get your ideas from?’ I’ve been coming up with ideas
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Anatomy of effective email marketing
Email marketing is still the top form of marketing for businesses and for many is the point at which marketing takes prospects into a sales environment.
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Are you content-aware?
A challenge around content creation relates to the idea of scheduling time to be creative. I really need to create a strategy to teach content-awareness in the same way a coach or therapist might work with you to develop self-awareness!
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When SEO and social media meet
When you compare the approach of a digital marketing agency rooted in organic social media marketing strategies with the approach of an agency focused on SEO, you will see some clear differences in their suggestions for what will get your business on page one of Google.
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Three easy sources of inspiration for your social media
Finding engaging content for your social media marketing is a constant challenge. Some mornings you’re raring to go! Yet, other mornings, you look at the screen and you have instant brain fog.
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Marketing success on Facebook
There are still some core Facebook marketing strategies that still work today when deployed with consistency. If you’re using Facebook for business purposes and thinking “why are people not buying from me?” here’s some advice!
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Reaching success and smashing goals
Your overall marketing plan should have clear objectives, I suggest breaking these down and knowing exactly why you’re active on each platform you choose. I always use our accounts as an example of this.
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Content ideas for engaging content
When you’re up against a deadline and need to come up with content ideas, there are three places I look to find some quick ideas.
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