Anatomy of effective email marketing

Email marketing is still the top form of marketing for businesses and for many is the point at which marketing takes prospects into a sales environment. Social media is closely following, however, you will find that email will still be the highest conversion tool for your offers and to build traffic to your website. After years of split testing and experimenting with layouts and key features, we are able to share with you some of the tips for success when it comes to the anatomy of an effective email marketing campaign.

#1 – Send your message from an actual person

Sending from info@ or news@ will reduce your click rate compared to it being sent from an actual person. Sending from a noreply@ address is an absolute deadly sin when it comes to email marketing

#2 – Always use a clear attention-grabbing subject line

Our subject line should have the customer in mind rather than selling your wares.

#3 – Content, value, proposition and context

Your email content should immediately address what your offer is. Get straight to the point rather than keeping the recipient hanging on.

#4 – Always add a relevant image

Did you know that 65% of people prefer emails with mostly images rather than text? Also, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. Use images in your emails and blogs to increase conversions – a no-brainer. 

#5 – Be obvious, focused on a strong call to action

It’s important to make sure that you are not adding multiple calls to action within your email. For example, do NOT try to sell more than one thing within your email campaign. Keep things simple with one very strong call to action. 

Good luck!

Christina Robinson
The Business Bulletin

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Christina Robinson

Christina works with business owners and marketing directors to educate them on how best to maximise their online marketing activities to enhance their business, increase brand awareness and ultimately increase sales. She provides social media and online marketing management services, so you can outsource your activities. Alternatively, if you have the resource in-house, Christina can offer online coaching, 121 or group coaching to help you as a business owner or B2B professional discover how to generate more business using our tried and tested strategies.

Anatomy of effective email marketing

by Christina Robinson Time to read: 1 min