Anatomy of effective email marketing
Email marketing is still the top form of marketing for businesses and for many is the point at which marketing takes prospects into a sales environment. Social media is closely following, however, you will find that email will still be the highest conversion tool for your offers and to build traffic to your website. After years of split testing and experimenting with layouts and key features, we are able to share with you some of the tips for success when it comes to the anatomy of an effective email marketing campaign.
#1 – Send your message from an actual person
Sending from info@ or news@ will reduce your click rate compared to it being sent from an actual person. Sending from a noreply@ address is an absolute deadly sin when it comes to email marketing
#2 – Always use a clear attention-grabbing subject line
Our subject line should have the customer in mind rather than selling your wares.
#3 – Content, value, proposition and context
Your email content should immediately address what your offer is. Get straight to the point rather than keeping the recipient hanging on.
#4 – Always add a relevant image
Did you know that 65% of people prefer emails with mostly images rather than text? Also, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. Use images in your emails and blogs to increase conversions – a no-brainer.
#5 – Be obvious, focused on a strong call to action
It’s important to make sure that you are not adding multiple calls to action within your email. For example, do NOT try to sell more than one thing within your email campaign. Keep things simple with one very strong call to action.
Good luck!
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