Here’s a surprising fact. The most successful people in business are those who give and expect nothing in return. So who are the least successful type of people? Well, the least successful people in business are also those who give and expect nothing in return.
Read more
Marketing your business is about spreading your message, creating awareness and making it so that your brand is firmly positioned in the minds of your ideal client as the solution to a particular issue. Podcasting really is the ultimate solution.
Read more
One of direct mails great strengths is to help build up a localised brand as part of a wider marketing strategy attracting and engaging with targeted audiences.
Read more
If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.
Read more
In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.
Read more
Every business owner has faced the challenge, at one point of generating sales whilst being busy “doing” what they sell. If they’ve had an increase in business, it ties them up and doesn’t allow any time for sales generating activities.
Read more
Printed flyers can get a bad rep. They are relentlessly shoved in your letter box, shouting about all sorts of products or services you just don’t need.
Read more
Think of the strategy as laying the foundation. Imagine marketing is like building a house. If you go straight in for the roof or doors, they’re just going to fall down!
Read more
PR is all about managing the reputation of your business. It’s the process by which you build trust, educate, inform, influence opinion and ultimately create good will between your business and your target audience.
Read more
It vital for every business owner or any customer facing member of the team, to stay close to their customers and to know what they need. Customers are the life blood of any business.
Read more
We are often gifted the opportunity to present to a group of people and our first thought is “the nerves”. We think about “what to wear”, the “topic” anything but the basic preparation steps. Often, we completely forget the prep & delivery plan, the key techniques and what our audience wants.
Read more
We all grew up learning by listening to stories. The mechanics of a well-told story are imprinted as a pattern in the most primal levels of our subconscious. We hear a story begin, and we listen.
Read more
Most people have heard of them or at least seen them, lots more people are having a go at them and a great number of six-figure businesses have managed to scale because of them.
Read more
If you’re starting to feel like your socials are taking over your life and you need ideas on planning and overwhelm-prevention, read on.
Read more
After 18 years experience working with others on their referral marketing I’ve distilled all that knowledge into a 5 point guide that if you follow you will generate a regular flow of introductions to your ideal clients.
Read more
When it comes to focusing on your digital marketing, whether you are a start-up gearing up for great online presence, or an existing business looking to generate more leads, it can be difficult to know where to start.
Read more
In 2020, internet usage absolutely skyrocketed, with many UK service providers reporting an increase of over 50% in consumption. Now more than ever, your customers are online, and your website is your main business asset.
Read more
The ultimate goal of any marketing strategy is to produce a return on investment in terms of increased sales for your business. Reporting on marketing, then interpreting and applying that data to achieve real results for businesses should be at the heart of any business.
Read more
Google my business (GMB) is a free tool that helps you manage your presence on Google maps and Google search so clients and prospects can find you! Essentially, it’s a free, local business listing service.
Read more
I’m sure you’ll read the title of this article and say to yourself of course it is but, are your customers aware of this? I ask this question and write this article because of an experience that I’ve recently had whilst undertaking a telemarketing campaign for a client. The businesses I contacted clearly weren’t open for sales!
Read more