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Essendon Accounts & Tax

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Sales & marketing

Do you hate sales? 8 top tips for loving sales and selling more
Sales & marketing 

Do you hate sales? 8 top tips for loving sales and selling more

July 4, 2022July 4, 2022 Alison Edgar MBE 32 Viewssales

Hate is a strong word, but you have no idea how often I hear it used in relation to sales. It’s usually accompanied by another standard phrase, “because I’m really bad at it, I’m not a sales person”. The sad news is in business, everyone has to be a sales person.

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Customer retention – what does it mean for your business?
Sales & marketing 

Customer retention – what does it mean for your business?

June 29, 2022June 29, 2022 Kathy Bassett 40 Viewscustomer engagement, customer retention

Once you have a new customer, providing they are a good one you want to hang onto them, right? Selling and marketing cost time and money, so it’s much cheaper for your business to hang onto the customers you have. What do you do to keep yours?

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5 times you should trust your copywriter… and one where you shouldn’t
Sales & marketing 

5 times you should trust your copywriter… and one where you shouldn’t

June 28, 2022June 28, 2022 Kevin Robinson 37 Viewscopywriter, copywriting

When your business or job involves meeting the needs of others, at some point you will find yourself disagreeing with a client. Copywriting is no different.

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Five things you should be doing daily on Facebook
Sales & marketing 

Five things you should be doing daily on Facebook

June 14, 2022June 14, 2022 Christina Robinson 125 Viewsfacebook, social media

I know some of you will have gravitated away from Facebook, because you are thinking maybe other platforms, such as Instagram or TikTok are the more trending platforms. Does anyone still use Facebook?! The truth is, of course they do!

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Why small businesses need a marketing strategy
Sales & marketing 

Why small businesses need a marketing strategy

June 1, 2022June 1, 2022 Andy Sarson 83 ViewsMarketing, strategy

The simple fact is doing whatever is easy and buying cheap marketing, counting on a few people to spread the word might get you minimal results, but are they the results you want to build a long-lasting business?

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Achieving goals - what does social media success look like in the recruitment space?
Sales & marketing 

Achieving goals – what does social media success look like in the recruitment space?

May 19, 2022June 21, 2022 Christina Robinson 132 Viewsgoals, recruitment, social media

To measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.

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LinkedIn – the gift that keeps on giving!
Sales & marketing 

LinkedIn – the gift that keeps on giving!

May 10, 2022May 10, 2022 Eloise Idoine 90 Viewslinkedin, social media

More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. LinkedIn has proven to be 277% more effective for lead generation than other social media sites.

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Creating a powerful sales letter
Sales & marketing 

Creating a powerful sales letter

May 5, 2022June 9, 2022 Stephen Church 294 Viewscopywriting, direct mail, sales, sales email, sales letter

Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.

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Marketing is no ‘magic wand’ for businesses
Sales & marketing 

Marketing is no ‘magic wand’ for businesses

April 27, 2022May 12, 2022 Andy Sarson 138 ViewsMarketing

There’s no doubt that marketing is an extremely powerful tool for businesses. When done right, it can elevate your business profile and brand to prospects, show your products and services as the solution to their needs, and drive enquiries and increase sales.

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Are you using social media to add value to your business?
Sales & marketing 

Are you using social media to add value to your business?

April 25, 2022April 25, 2022 Christina Robinson 157 ViewsMarketing, social media

Social media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage? 

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What’s the cost of delaying your marketing?
Sales & marketing 

What’s the cost of delaying your marketing?

February 15, 2022February 15, 2022 Becky Cable 280 ViewsMarketing, marketing agency

Taking an excessive amount of time to source marketing agencies and, therefore, preventing getting your marketing campaigns off the ground accumulates unnecessary expense.

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Sales in the new normal
Sales & marketing 

Sales in the new normal

January 17, 2022January 17, 2022 Julie Futcher 206 Viewssales

Adaptability is the key word for successful selling in this new era. There are 4 key areas that a business can review to support their sales success.

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How to use content marketing to attract your ideal clients
Sales & marketing 

How to use content marketing to attract your ideal clients

January 17, 2022January 17, 2022 Jessica Shailes 300 Viewscontent marketing, Marketing

You’re probably already producing content. But when it comes to converting content into sales, you need a thoroughly researched and targeted approach.

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How to avoid a PR disaster
Sales & marketing 

How to avoid a PR disaster

January 17, 2022May 12, 2022 Eleanor Lester 224 Viewscommunication, Pr

Negative PR is something that all businesses can be on the receiving end of and it’s important to remember that sometimes it’s down to circumstances beyond your control.

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Are you focused on Zero Budget Marketing?
Sales & marketing 

Are you focused on zero budget marketing?

January 10, 2022January 10, 2022 Arup Biswas 334 ViewsMarketing, zero budget

It sounds too good to be true…effectively and powerfully promoting your business without spending a single penny on marketing. But any company in any sector regardless of their size can do it.

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Evolving with LinkedIn
Sales & marketing 

Evolving with LinkedIn

January 8, 2022January 8, 2022 Eloise Idoine 272 Viewslinkedin

More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. In fact, in 2020, content creation increased on LinkedIn by a whopping 60%!

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Hang in there and be 99% fat-free – understanding that content is created not grown
Sales & marketing 

Hang in there and be 99% fat-free – understanding that content is created not grown

September 22, 2021September 22, 2021 Kevin Robinson 350 Viewsauthenticity, brand, content, copy, tone of voice

I admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.

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How to make your time on LinkedIn enjoyable and profitable
Sales & marketing 

How to make your time on LinkedIn enjoyable and profitable

September 22, 2021September 22, 2021 Petra Fisher 262 Viewslinkedin, social media

Anyone can organically grow their business through LinkedIn. On a free account, without any ad spend. Yet the best strategy is useless if you don’t stick to it. Find out how LinkedIn can be enjoyable (so that you stick to it) and profitable whilst you’re at it.

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How do you represent your brand?
Sales & marketing 

How do you represent your brand?

September 21, 2021October 1, 2021 Marie-Louise O'Neill 304 Viewsbrand

Every day and every second we’re making snap judgements about everything we see. And all of those details and opinions add up and build our whole impression of a person or brand.

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Insights into marketing a small business
Sales & marketing 

Insights into marketing a small business

September 20, 2021September 20, 2021 Andy Sarson 222 Viewsbranding, Marketing

Marketing for smaller businesses can be a real struggle , especially in the early stages. Having to ‘get the word out’ on a limited budget can be hard when you must try to understand what the best-value techniques are to attract new customer.

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Disclaimer

No responsibility can be accepted for any actions that you take as a result of the content provided in this magazine. There is no guarantee that implementing any of the advice contained in the articles will definitely ensure your business success or have a positive impact. They are presented as information based on the experience of the authors working with many different types of businesses in their field of expertise and are provided as a choice for you to consider if they will be useful for your business.

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