How do I get free PR for my business?

PR is all about managing the reputation of your business. In particular it’s how you communicate with the public, promote your business and ultimately build a positive reputation for you and your brand. It affects all aspects of your business, from the way your team communicates with customers, the messages you send out on social media, the tone of voice you use in your press releases and marketing materials.

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Building long term customer relationships

“People buy from people”. I’m not sure whom to credit with that often-used business adage, but it has certainly held true for as long as sales have happened. It strikes to the very heart of the sales transaction. That a contract has been entered into between two parties, both of whom have a vested interested in the product or service concerned.

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