Achieving goals – what does social media success look like in the recruitment space?
To measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.
Read MoreTo measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.
Read MoreMore businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. LinkedIn has proven to be 277% more effective for lead generation than other social media sites.
Read MoreSay a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
Read MoreThere’s no doubt that marketing is an extremely powerful tool for businesses. When done right, it can elevate your business profile and brand to prospects, show your products and services as the solution to their needs, and drive enquiries and increase sales.
Read MoreSocial media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage?
Read MoreTaking an excessive amount of time to source marketing agencies and, therefore, preventing getting your marketing campaigns off the ground accumulates unnecessary expense.
Read MoreAdaptability is the key word for successful selling in this new era. There are 4 key areas that a business can review to support their sales success.
Read MoreYou’re probably already producing content. But when it comes to converting content into sales, you need a thoroughly researched and targeted approach.
Read MoreNegative PR is something that all businesses can be on the receiving end of and it’s important to remember that sometimes it’s down to circumstances beyond your control.
Read MoreIt sounds too good to be true…effectively and powerfully promoting your business without spending a single penny on marketing. But any company in any sector regardless of their size can do it.
Read MoreMore businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. In fact, in 2020, content creation increased on LinkedIn by a whopping 60%!
Read MoreI admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.
Read MoreAnyone can organically grow their business through LinkedIn. On a free account, without any ad spend. Yet the best strategy is useless if you don’t stick to it. Find out how LinkedIn can be enjoyable (so that you stick to it) and profitable whilst you’re at it.
Read MoreEvery day and every second we’re making snap judgements about everything we see. And all of those details and opinions add up and build our whole impression of a person or brand.
Read MoreMarketing for smaller businesses can be a real struggle , especially in the early stages. Having to ‘get the word out’ on a limited budget can be hard when you must try to understand what the best-value techniques are to attract new customer.
Read MoreIn this drive to digital quite often the old ways can be forgotten, especially for new businesses, enterprises and new marketers, I want to remind and maybe even introduce you to the power and importance of making sure radio is in your marketing plan, from free media to paid for promotion.
Read MoreWhen it comes to SEO marketing, Google’s ever-evolving algorithms set the standard for what marketeers and agencies often go to great lengths to stay on top of.
Read MoreDo you know who your competitors are? At first this may seem like a silly question; after all, if you are an accountancy firm, clearly your competitors are the other accountants in your local area. However, while this is true, for most businesses local and visible competitors are only part of the story.
Read MoreAre you one of those businesses or business people that are spending hundreds or thousands of pounds or dollars on marketing, but not getting the results you want?
Read MoreUndertaking regular PR and being consistent in your approach helps to raise awareness of your brand and services and enables you to get your key messages in front of your target audience at the right time.
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