Hate is a strong word, but you have no idea how often I hear it used in relation to sales. It’s usually accompanied by another standard phrase, “because I’m really bad at it, I’m not a sales person”. The sad news is in business, everyone has to be a sales person.
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Once you have a new customer, providing they are a good one you want to hang onto them, right? Selling and marketing cost time and money, so it’s much cheaper for your business to hang onto the customers you have. What do you do to keep yours?
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When your business or job involves meeting the needs of others, at some point you will find yourself disagreeing with a client. Copywriting is no different.
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I know some of you will have gravitated away from Facebook, because you are thinking maybe other platforms, such as Instagram or TikTok are the more trending platforms. Does anyone still use Facebook?! The truth is, of course they do!
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The simple fact is doing whatever is easy and buying cheap marketing, counting on a few people to spread the word might get you minimal results, but are they the results you want to build a long-lasting business?
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To measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.
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More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. LinkedIn has proven to be 277% more effective for lead generation than other social media sites.
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Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
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There’s no doubt that marketing is an extremely powerful tool for businesses. When done right, it can elevate your business profile and brand to prospects, show your products and services as the solution to their needs, and drive enquiries and increase sales.
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Social media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage?
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Taking an excessive amount of time to source marketing agencies and, therefore, preventing getting your marketing campaigns off the ground accumulates unnecessary expense.
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Adaptability is the key word for successful selling in this new era. There are 4 key areas that a business can review to support their sales success.
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You’re probably already producing content. But when it comes to converting content into sales, you need a thoroughly researched and targeted approach.
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Negative PR is something that all businesses can be on the receiving end of and it’s important to remember that sometimes it’s down to circumstances beyond your control.
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It sounds too good to be true…effectively and powerfully promoting your business without spending a single penny on marketing. But any company in any sector regardless of their size can do it.
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More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. In fact, in 2020, content creation increased on LinkedIn by a whopping 60%!
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I admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.
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Anyone can organically grow their business through LinkedIn. On a free account, without any ad spend. Yet the best strategy is useless if you don’t stick to it. Find out how LinkedIn can be enjoyable (so that you stick to it) and profitable whilst you’re at it.
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Every day and every second we’re making snap judgements about everything we see. And all of those details and opinions add up and build our whole impression of a person or brand.
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Marketing for smaller businesses can be a real struggle , especially in the early stages. Having to ‘get the word out’ on a limited budget can be hard when you must try to understand what the best-value techniques are to attract new customer.
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