5 times you should trust your copywriter… and one where you shouldn’t
When your business or job involves meeting the needs of others, at some point you will find yourself disagreeing with a client. Copywriting is no different.
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Author: Kevin Robinson
Hang in there and be 99% fat-free – understanding that content is created not grown
I admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.
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The midges that bite – microcopy, omni-microcopy and your message
If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.
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Who did you say you were again? Exploding the ‘authenticity’ myth
As we all know, ‘being yourself’ is vitally important if you want people to buy from you because it is ‘you’ that people buy as much (or often more) than your products or services. People, as the regularly cited saying goes, buy from people. So, if you are yourself (a person) then surely your prospective client and customers (also people) will buy from you because you are being ‘yourself’.
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Sturgeon, Scrooge and Electric Monks – why creatives should take A.I. with a pinch of salt
Apparently A.I. is rising up to destroy humanity and it’s going to start the coup by putting the creatives out of business. The way some people are talking about it, you would think an army of cybernetic assassins is hiding on the roof just waiting to pick us off as soon as we pop out for lunch.
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Step away from the axe!
There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.
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Human versus machine – who will win?
Since Google released the information about the ‘helpful content’ algorithm, there has been a lot of chatter about what this will mean to SEO. Until things settle down it will probably be impossible to accurately estimate the effect all this will have on SEO.
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