In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.
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Every business owner has faced the challenge, at one point of generating sales whilst being busy “doing” what they sell. If they’ve had an increase in business, it ties them up and doesn’t allow any time for sales generating activities.
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I’m sure you’ll read the title of this article and say to yourself of course it is but, are your customers aware of this? I ask this question and write this article because of an experience that I’ve recently had whilst undertaking a telemarketing campaign for a client. The businesses I contacted clearly weren’t open for sales!
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As a business owner I’m sure you’re always looking for ways to make more money and in particular profit. One recognized and basic way to do this is of course to focus on increasing your sales and decreasing your costs as what you’re left with is profit.
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So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!
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If you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.
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