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Creating a powerful sales letter
Sales & marketing 

Creating a powerful sales letter

May 5, 2022May 5, 2022 Stephen Church 102 Viewscopywriting, direct mail, sales, sales email, sales letter

Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.

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Why complaints can help sales
Columnist 

Why complaints can help sales

May 3, 2022May 12, 2022 Julie Futcher 60 Viewscustomer service, sales, The Service Recovery Paradox

No matter how hard you try, no matter what processes you put into place and no matter how good you and your team are, sometime, somewhere, somehow, something will go wrong.

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Sales in the new normal
Sales & marketing 

Sales in the new normal

January 17, 2022January 17, 2022 Julie Futcher 172 Viewssales

Adaptability is the key word for successful selling in this new era. There are 4 key areas that a business can review to support their sales success.

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In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.
Sales & marketing 

Marketing vs sales – which is more important?

June 2, 2021June 15, 2021 Stephanie Holmes 587 ViewsMarketing, sales

In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.

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The challenge of sales
Sales & marketing 

The challenge of sales

May 28, 2021June 17, 2021 Julie Futcher 439 Viewslead generation, sales, sales plan

Every business owner has faced the challenge, at one point of generating sales whilst being busy “doing” what they sell. If they’ve had an increase in business, it ties them up and doesn’t allow any time for sales generating activities.

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Is your business open for sales?
Sales & marketing 

Is your business open for sales?

February 3, 2021March 23, 2021 Julie Futcher 366 Viewssales, sales campaign

I’m sure you’ll read the title of this article and say to yourself of course it is but, are your customers aware of this? I ask this question and write this article because of an experience that I’ve recently had whilst undertaking a telemarketing campaign for a client. The businesses I contacted clearly weren’t open for sales!

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How to make more money in your business
Finance 

How to make more money in your business….

August 27, 2020October 13, 2020 Kathy Bassett 707 Viewscosts, expenses, money, profit, sales

As a business owner I’m sure you’re always looking for ways to make more money and in particular profit. One recognized and basic way to do this is of course to focus on increasing your sales and decreasing your costs as what you’re left with is profit.

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Get your business back on track
Sales & marketing 

5 tips to get your business back on track

July 28, 2020March 23, 2021 Julie Futcher 464 Viewsbusiness, change, networking, sales, training

So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!

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Sales Planning
Sales & marketing 

Ramping up your sales planning – the importance of a softly, softly approach to restarting your business

July 26, 2020March 23, 2021 Julie Futcher 376 Viewsgoal setting, goals, sales, sales planning, SMART goals

If you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.

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Disclaimer

No responsibility can be accepted for any actions that you take as a result of the content provided in this magazine. There is no guarantee that implementing any of the advice contained in the articles will definitely ensure your business success or have a positive impact. They are presented as information based on the experience of the authors working with many different types of businesses in their field of expertise and are provided as a choice for you to consider if they will be useful for your business.

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