Creating a powerful sales letter
Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
Read MoreSay a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
Read MoreAdaptability is the key word for successful selling in this new era. There are 4 key areas that a business can review to support their sales success.
Read MoreIn the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.
Read MoreEvery business owner has faced the challenge, at one point of generating sales whilst being busy “doing” what they sell. If they’ve had an increase in business, it ties them up and doesn’t allow any time for sales generating activities.
Read MoreI’m sure you’ll read the title of this article and say to yourself of course it is but, are your customers aware of this? I ask this question and write this article because of an experience that I’ve recently had whilst undertaking a telemarketing campaign for a client. The businesses I contacted clearly weren’t open for sales!
Read MoreAs a business owner I’m sure you’re always looking for ways to make more money and in particular profit. One recognized and basic way to do this is of course to focus on increasing your sales and decreasing your costs as what you’re left with is profit.
Read MoreSo far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!
Read MoreIf you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.
Read MoreLinkedIn is a powerful sales tool. Since the pandemic, it has enjoyed a massive uplift in usage. More and more
Read MoreFor anyone running a small business, prospecting is vital. Every business owner needs to do it. If you’re not winning clients, you’ve not got a business. Plain and simple.
Read MoreRed flags are things that can threaten your sales and have a dramatic effect on the revenue coming into your business.
Read MoreHaving a sales pipeline is important if you want to futureproof your business. Knowing what business is coming in or when to follow up with leads helps you get a fuller picture of where you’re at.
Read More“You can succeed in sales today only if you know what you’re doing and why”
Read MoreTo put it mildly most companies sales forecasting just isn’t delivering, a staggering 90% of the deals do not close as forecasted even when the close probability is 75% or over.
Read MoreUpselling and cross-selling are great for business! It’s a great way to get ahead of your competition, create value with your customers and increase revenue.
Read MoreThe holiday period can be really challenging for business owners and salespeople. Your prospects are on holiday, there’s a sense of apathy because people want to make decisions after the holiday, and you might be taking some well-deserved time out yourself.
Read MoreThe most successful sales people have a sales process, initially it will be a conscious system but over time it will become a subconscious or unconscious system where they don’t even realise they are doing it.
Read MoreCold calling doesn’t have to be a negative experience – it can be a great way to connect with new and potential clients. If you think that someone could benefit from your products or services, don’t be scared of contacting them.
Read MoreHate is a strong word, but you have no idea how often I hear it used in relation to sales. It’s usually accompanied by another standard phrase, “because I’m really bad at it, I’m not a sales person”. The sad news is in business, everyone has to be a sales person.
Read MoreWhy is it that a lot of people believe that it’s only salespeople within an organisation that are responsible for selling?
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