The midges that bite – microcopy, omni-microcopy and your message
If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.
Read More
copywriting
The Cinderella of marketing
Almost everyone thinks they’re a good driver. It’s a bit the same with English. Everyone – OK, not everyone – but many people think they can write well. But – there’s a hell of a difference between putting one word in front of another and writing in a way that’s clear, concise and compelling.
Read More
Step away from the axe!
There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.
Read More
Human versus machine – who will win?
Since Google released the information about the ‘helpful content’ algorithm, there has been a lot of chatter about what this will mean to SEO. Until things settle down it will probably be impossible to accurately estimate the effect all this will have on SEO.
Read More
When ‘Sorry’ really is the hardest word
We do almost anything to avoid the humiliation. And even when there’s no alternative – when we know we just have to kneel before the one we have wronged and admit our shortcoming – we still try to weasel our way out of making a full-on apology.
Read More
5 times you should trust your copywriter… and one where you shouldn’t
When your business or job involves meeting the needs of others, at some point you will find yourself disagreeing with a client. Copywriting is no different.
Read More
Creating a powerful sales letter
Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
Read More