It’s easy to feel like you’re making the right decisions when you’re feeling comfortable. But when you’re looking at your business in the face of change, strategy is all about embracing uncertainty, risk, and discomfort—and if you want an effective strategy, you need all three of those things.
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The simple fact is doing whatever is easy and buying cheap marketing, counting on a few people to spread the word might get you minimal results, but are they the results you want to build a long-lasting business?
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Once you have a vision of where you want your business to be, it is then a matter of focus and taking the relevant actions in line with your goals.
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Recent research demonstrates that these preferred pathways can be 100 times more efficient than the alternatives. Think of how difficult and tiring it is to write with your left hand if you are right-handed…it’s the same with your thinking.
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Think of the strategy as laying the foundation. Imagine marketing is like building a house. If you go straight in for the roof or doors, they’re just going to fall down!
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For growth, we need our ‘pivot foot’, our current customer base, to help us grow.
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Successful business leaders are always guided by a vision of their. As a leader you must build a vision that blends your passion, beliefs and values. This will keep you on course, focused and motivates your team.
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Wherever you turn today business owners, leaders, social media channels, books, blogs and entrepreneurs talk about business models. It is a trendy term thrown around by so many and to such an extent that the power of a business model seems forgotten.
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Strategy can be a scary word for a small business. However, having a clear strategy for the direction of your business can help you make clear decisions about where you want your business to be.
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