As a business owner, you’ll have all sorts of questions about how you can leverage social media. How can you get the most out of it? Where should you hang out? How long should you be spending? What good looks like?… the questions are endless!
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During the pandemic, social media user activity increased from an average of 2 hours a day to 7 hours a day. Social media became a lifeline for many during the lockdown and all of the social media platforms not only saw a huge increase in new users signing up but also inactive accounts being used once more.
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If your content is off the mark or not going to the right people, at best, it’s a waste of time for everyone and, at worst, you likely to be thought of as a spammer.
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I know some of you will have gravitated away from Facebook, because you are thinking maybe other platforms, such as Instagram or TikTok are the more trending platforms. Does anyone still use Facebook?! The truth is, of course they do!
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To measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.
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More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. LinkedIn has proven to be 277% more effective for lead generation than other social media sites.
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Social media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage?
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Anyone can organically grow their business through LinkedIn. On a free account, without any ad spend. Yet the best strategy is useless if you don’t stick to it. Find out how LinkedIn can be enjoyable (so that you stick to it) and profitable whilst you’re at it.
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If you’re starting to feel like your socials are taking over your life and you need ideas on planning and overwhelm-prevention, read on.
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A challenge around content creation relates to the idea of scheduling time to be creative. I really need to create a strategy to teach content-awareness in the same way a coach or therapist might work with you to develop self-awareness!
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When you compare the approach of a digital marketing agency rooted in organic social media marketing strategies with the approach of an agency focused on SEO, you will see some clear differences in their suggestions for what will get your business on page one of Google.
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Finding engaging content for your social media marketing is a constant challenge. Some mornings you’re raring to go! Yet, other mornings, you look at the screen and you have instant brain fog.
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There are still some core Facebook marketing strategies that still work today when deployed with consistency. If you’re using Facebook for business purposes and thinking “why are people not buying from me?” here’s some advice!
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Your overall marketing plan should have clear objectives, I suggest breaking these down and knowing exactly why you’re active on each platform you choose. I always use our accounts as an example of this.
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When you’re up against a deadline and need to come up with content ideas, there are three places I look to find some quick ideas.
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