Ideally a CRM is something you would implement when you’re starting out in business when you have a limited amount of data to input to set it all up. However, when you start out the costs of software and affordability of administration are a big consideration.
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So, how valuable do you think your data is? My guess is it’s difficult to say, unless you’ve already defined a data strategy, you know what you want from it and are measuring what it’s doing for you.
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There are loads of CRMs out there, and choosing the right one to suit your organisation is critical.
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Before our reliance on technology, we were forced to establish and document a process for our work. Reminders and tasks had to be written down. Letters had to be sent. Phone calls had to be made.
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There are a number of features that various CRM systems can offer, here are some for consideration: Document management –
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Building excellent customer relationships are vital to the long-term success of any business. It helps consumers feel more connected to the brand/company, leading to better client retention and repeat purchases.
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