I admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.Read more
Every day and every second we’re making snap judgements about everything we see. And all of those details and opinions add up and build our whole impression of a person or brand.Read more
The first thing to remember is that your brand is not what you think you are, your brand is what other people think you are. So, you need to get out there and show people exactly who you are. Which of course means that first of all, you need to be out there.Read more
The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!
But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…Read more