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The first thing to remember is that your brand is not what you think you are, your brand is what other people think you are. So, you need to get out there and show people exactly who you are. Which of course means that first of all, you need to be out there.

The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!

But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…