Sales & Marketing

Latest Sales & Marketing Articles

Giving is good for business...sometimes

Giving is good for business…sometimes

Here’s a surprising fact. The most successful people in business are those who give and expect nothing in return. So who are the least successful type of people? Well, the least successful people in business are also those who give and expect nothing in return.

Should you start a podcast?

Should you start a podcast?

Marketing your business is about spreading your message, creating awareness and making it so that your brand is firmly positioned in the minds of your ideal client as the solution to a particular issue. Podcasting really is the ultimate solution.

Direct mail ... isn’t that a dead marketing channel?

Direct mail … isn’t that a dead marketing channel?

One of direct mails great strengths is to help build up a localised brand as part of a wider marketing strategy attracting and engaging with targeted audiences.

The midges that bite – microcopy, omni-microcopy and your message

The midges that bite – microcopy, omni-microcopy and your message

If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.

In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.

Marketing vs sales – which is more important?

In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.

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