By thinking about just one type of ideal customer you are immediately closing your mind to other possibilities. Unless you have an incredibly niche product with very limited sales opportunities, then you’re going to want to sell to more than one type of person or business.

Here’s a surprising fact. The most successful people in business are those who give and expect nothing in return. So who are the least successful type of people? Well, the least successful people in business are also those who give and expect nothing in return.

Marketing your business is about spreading your message, creating awareness and making it so that your brand is firmly positioned in the minds of your ideal client as the solution to a particular issue. Podcasting really is the ultimate solution.

One of direct mails great strengths is to help build up a localised brand as part of a wider marketing strategy attracting and engaging with targeted audiences.

If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.