Sales & Marketing

Latest Sales & Marketing Articles

Are you a good listener?

Are you a good listener?

As a business owner, being a good listener is critical to your success. You have to keep your ear to the ground with regard to customers and competitors.

Step away from the axe!

Step away from the axe!

There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.

The five biggest mistakes people make when looking for new business

The five biggest mistakes people make when looking for new business

For anyone running a small business, prospecting is vital. Every business owner needs to do it. If you’re not winning clients, you’ve not got a business. Plain and simple.

Is discounting a good strategy for sales?

Is discounting a good strategy for sales?

let’s look at discounting. If you are going to do this, you need to consider the loss of revenue as a marketing cost and be conscious of this as an investment and what return your going to get by choosing this method to attract customers.

Are you featuring your posts on LinkedIn?

Are you featuring your posts on LinkedIn?

If you’re not already taking advantage of the Featured Section on your LinkedIn profile, then it may well be time to activate the feature.

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