Latest Sales & Marketing Articles
As you can imagine I talk to an awful lot of business people about how they generate new business. When we get onto the subject of networking it usually gets a visceral emotional response. People either love it or hate it and then continue to give details to justify their position.
As a business owner, you’ll have all sorts of questions about how you can leverage social media. How can you get the most out of it? Where should you hang out? How long should you be spending? What good looks like?… the questions are endless!
The question I’ve heard most during my 30 or so years in the marketing industry is … ‘Why isn’t my marketing working?’ Is that a question you’ve asked recently? If yes, then I guess the scenario is not enough traffic to your website, the phone isn’t ringing enough, and not enough people are buying?
Knowing who your customer is and what they want to buy is crucial to the success of any new venture. Yet so many business owners get caught up in the “excitement” of new markets and customers, without really thinking through a proper plan.
Google ads is an extremely effective platform for sending highly relevant visitors to your website. The advice below, although by no means exhaustive, will guard against Google emptying your bank account. Like any ad spend, Google ads should result in a healthy return on investment (ROI).