Sales & Marketing

Latest Sales & Marketing Articles

Achieving goals - what does social media success look like in the recruitment space?

Achieving goals – what does social media success look like in the recruitment space?

To measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.

LinkedIn – the gift that keeps on giving!

LinkedIn – the gift that keeps on giving!

More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. LinkedIn has proven to be 277% more effective for lead generation than other social media sites.

Creating a powerful sales letter

Creating a powerful sales letter

Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.

Marketing is no ‘magic wand’ for businesses

Marketing is no ‘magic wand’ for businesses

There’s no doubt that marketing is an extremely powerful tool for businesses. When done right, it can elevate your business profile and brand to prospects, show your products and services as the solution to their needs, and drive enquiries and increase sales.

Are you using social media to add value to your business?

Are you using social media to add value to your business?

Social media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage? 

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