LinkedIn limits users to 30,000 connections, this is something to consider when it comes to the long-term strategy of growing your network.

It probably won’t surprise you that many businesses have little or no way of measuring the effectiveness of their marketing activities. If you don’t measure how do you know what’s working and what’s not?

Cold calling doesn’t have to be a negative experience – it can be a great way to connect with new and potential clients. If you think that someone could benefit from your products or services, don’t be scared of contacting them.

Hate is a strong word, but you have no idea how often I hear it used in relation to sales. It’s usually accompanied by another standard phrase, “because I’m really bad at it, I’m not a sales person”. The sad news is in business, everyone has to be a sales person.

Once you have a new customer, providing they are a good one you want to hang onto them, right? Selling and marketing cost time and money, so it’s much cheaper for your business to hang onto the customers you have. What do you do to keep yours?