Think of the strategy as laying the foundation. Imagine marketing is like building a house. If you go straight in for the roof or doors, they’re just going to fall down!

PR is all about managing the reputation of your business. It’s the process by which you build trust, educate, inform, influence opinion and ultimately create good will between your business and your target audience.

It vital for every business owner or any customer facing member of the team, to stay close to their customers and to know what they need. Customers are the life blood of any business.