The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!

But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…

So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!

If you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.