Being able to describe your company as ‘award winning’ is a great way to grab people’s attention, boost your reputation and attract new business.

If your content is off the mark or not going to the right people, at best, it’s a waste of time for everyone and, at worst, you likely to be thought of as a spammer.

Something that often gets lost in a world of Google Analytics and big data is that your target audience are human beings that go through this full range of experience.