Printed flyers can get a bad rep. They are relentlessly shoved in your letter box, shouting about all sorts of products or services you just don’t need.

Think of the strategy as laying the foundation. Imagine marketing is like building a house. If you go straight in for the roof or doors, they’re just going to fall down!

PR is all about managing the reputation of your business. It’s the process by which you build trust, educate, inform, influence opinion and ultimately create good will between your business and your target audience.

It vital for every business owner or any customer facing member of the team, to stay close to their customers and to know what they need. Customers are the life blood of any business.

We are often gifted the opportunity to present to a group of people and our first thought is “the nerves”. We think about “what to wear”, the “topic” anything but the basic preparation steps. Often, we completely forget the prep & delivery plan, the key techniques and what our audience wants.