When it comes to SEO marketing, Google’s ever-evolving algorithms set the standard for what marketeers and agencies often go to great lengths to stay on top of.

Do you know who your competitors are? At first this may seem like a silly question; after all, if you are an accountancy firm, clearly your competitors are the other accountants in your local area. However, while this is true, for most businesses local and visible competitors are only part of the story.

Are you one of those businesses or business people that are spending hundreds or thousands of pounds or dollars on marketing, but not getting the results you want?

Undertaking regular PR and being consistent in your approach helps to raise awareness of your brand and services and enables you to get your key messages in front of your target audience at the right time.

By thinking about just one type of ideal customer you are immediately closing your mind to other possibilities. Unless you have an incredibly niche product with very limited sales opportunities, then you’re going to want to sell to more than one type of person or business.