In 2020, internet usage absolutely skyrocketed, with many UK service providers reporting an increase of over 50% in consumption. Now more than ever, your customers are online, and your website is your main business asset.

The ultimate goal of any marketing strategy is to produce a return on investment in terms of increased sales for your business. Reporting on marketing, then interpreting and applying that data to achieve real results for businesses should be at the heart of any business.

Google my business (GMB) is a free tool that helps you manage your presence on Google maps and Google search so clients and prospects can find you! Essentially, it’s a free, local business listing service.

I’m sure you’ll read the title of this article and say to yourself of course it is but, are your customers aware of this? I ask this question and write this article because of an experience that I’ve recently had whilst undertaking a telemarketing campaign for a client. The businesses I contacted clearly weren’t open for sales!

Almost everyone thinks they’re a good driver. It’s a bit the same with English. Everyone – OK, not everyone – but many people think they can write well. But – there’s a hell of a difference between putting one word in front of another and writing in a way that’s clear, concise and compelling.