Creating a powerful sales letter
Say a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
Read MoreSay a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
Read MoreAlmost everyone thinks they’re a good driver. It’s a bit the same with English. Everyone – OK, not everyone – but many people think they can write well. But – there’s a hell of a difference between putting one word in front of another and writing in a way that’s clear, concise and compelling.
Read MoreSo. You’re thinking of having a crack at writing your own website copy?Good! But hold on just one second. As with any craft worthy of the term, preparation is all. Well, maybe not quite all, but it matters more than you may realise. Ask any craftsman – a chef, a DIY expert, a mechanic, an artist, a fisherman or, yes, a copywriter. The reply will be the same.
Read MoreWe do almost anything to avoid the humiliation. And even when there’s no alternative – when we know we just have to kneel before the one we have wronged and admit our shortcoming – we still try to weasel our way out of making a full-on apology.
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