Writing your own website copy – preparation is all

So. You’re thinking of having a crack at writing your own website copy?Good! But hold on just one second. As with any craft worthy of the term, preparation is all. Well, maybe not quite all, but it matters more than you may realise. Ask any craftsman – a chef, a DIY expert, a mechanic, an artist, a fisherman or, yes, a copywriter. The reply will be the same.

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