The first thing to remember is that your brand is not what you think you are, your brand is what other people think you are. So, you need to get out there and show people exactly who you are. Which of course means that first of all, you need to be out there.
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The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!
But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…
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As a business owner, being a good listener is critical to your success. You have to keep your ear to the ground with regard to customers and competitors.
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Marketing for smaller businesses can be a real struggle , especially in the early stages. Having to ‘get the word out’ on a limited budget can be hard when you must try to understand what the best-value techniques are to attract new customer.
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