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Marketing

Why small businesses need a marketing strategy
Sales & marketing 

Why small businesses need a marketing strategy

June 1, 2022June 1, 2022 Andy Sarson 83 ViewsMarketing, strategy

The simple fact is doing whatever is easy and buying cheap marketing, counting on a few people to spread the word might get you minimal results, but are they the results you want to build a long-lasting business?

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Marketing is no ‘magic wand’ for businesses
Sales & marketing 

Marketing is no ‘magic wand’ for businesses

April 27, 2022May 12, 2022 Andy Sarson 138 ViewsMarketing

There’s no doubt that marketing is an extremely powerful tool for businesses. When done right, it can elevate your business profile and brand to prospects, show your products and services as the solution to their needs, and drive enquiries and increase sales.

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Are you using social media to add value to your business?
Sales & marketing 

Are you using social media to add value to your business?

April 25, 2022April 25, 2022 Christina Robinson 157 ViewsMarketing, social media

Social media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage? 

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What’s the cost of delaying your marketing?
Sales & marketing 

What’s the cost of delaying your marketing?

February 15, 2022February 15, 2022 Becky Cable 280 ViewsMarketing, marketing agency

Taking an excessive amount of time to source marketing agencies and, therefore, preventing getting your marketing campaigns off the ground accumulates unnecessary expense.

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How to use content marketing to attract your ideal clients
Sales & marketing 

How to use content marketing to attract your ideal clients

January 17, 2022January 17, 2022 Jessica Shailes 300 Viewscontent marketing, Marketing

You’re probably already producing content. But when it comes to converting content into sales, you need a thoroughly researched and targeted approach.

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Are you focused on Zero Budget Marketing?
Sales & marketing 

Are you focused on zero budget marketing?

January 10, 2022January 10, 2022 Arup Biswas 334 ViewsMarketing, zero budget

It sounds too good to be true…effectively and powerfully promoting your business without spending a single penny on marketing. But any company in any sector regardless of their size can do it.

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Insights into marketing a small business
Sales & marketing 

Insights into marketing a small business

September 20, 2021September 20, 2021 Andy Sarson 222 Viewsbranding, Marketing

Marketing for smaller businesses can be a real struggle , especially in the early stages. Having to ‘get the word out’ on a limited budget can be hard when you must try to understand what the best-value techniques are to attract new customer.

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Stop obsessing about your ideal customer!
Sales & marketing 

Stop obsessing about your ideal customer!

August 18, 2021August 18, 2021 Lindsay Woodward 406 Viewsideal customer, Marketing

By thinking about just one type of ideal customer you are immediately closing your mind to other possibilities. Unless you have an incredibly niche product with very limited sales opportunities, then you’re going to want to sell to more than one type of person or business.

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Direct mail ... isn’t that a dead marketing channel?
Sales & marketing 

Direct mail … isn’t that a dead marketing channel?

June 2, 2021June 2, 2021 Andy Sarson 715 Viewsdirect mail, Marketing

One of direct mails great strengths is to help build up a localised brand as part of a wider marketing strategy attracting and engaging with targeted audiences.

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In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.
Sales & marketing 

Marketing vs sales – which is more important?

June 2, 2021June 15, 2021 Stephanie Holmes 678 ViewsMarketing, sales

In the world of business, there has always been a noticeable divide between the roles of sales and marketing and until late, the two have always been recognised as two separate entities that work one after the other.

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Strategy needn't be a scary word!
Sales & marketing 

Strategy needn’t be a scary word!

May 26, 2021June 17, 2021 Lindsay Woodward 329 ViewsMarketing, strategy

Think of the strategy as laying the foundation. Imagine marketing is like building a house. If you go straight in for the roof or doors, they’re just going to fall down!

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Marketing: if you can’t measure it, you can’t manage it
Sales & marketing 

Marketing: if you can’t measure it, you can’t manage it

February 4, 2021February 4, 2021 Jessica Shailes 634 Viewsdigital marketing, Marketing, measurement

The ultimate goal of any marketing strategy is to produce a return on investment in terms of increased sales for your business. Reporting on marketing, then interpreting and applying that data to achieve real results for businesses should be at the heart of any business.

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Let's talk tone of voice!
Sales & marketing 

Let’s talk tone of voice!

January 27, 2021February 2, 2021 Hannah Brady 730 ViewsMarketing, tone of voice

So…what is your tone of voice? In its simplest form, it is how you sound to others. It’s how you talk to people online, in meetings, pitches, over the phone, in your literature, on packaging – basically everywhere!

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Making the most of an uncertain world
Sales & marketing 

Making the most of an uncertain world

January 25, 2021March 4, 2021 Andy Sarson 486 ViewsMarketing

Whilst you might think this is a reasonable thing to do and save money while sales revenue is a little scarce, scaling back on your marketing completely is not recommended, after all what’s a business with great people, products or services if no one knows about it?

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"Why isn't my marketing working?"
Sales & marketing 

Why isn’t my marketing working?

October 2, 2020October 29, 2020 Andy Sarson 533 ViewsMarketing

The question I’ve heard most during my 30 or so years in the marketing industry is … ‘Why isn’t my marketing working?’ Is that a question you’ve asked recently? If yes, then I guess the scenario is not enough traffic to your website, the phone isn’t ringing enough, and not enough people are buying?

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Know your target market
Sales & marketing 

Know your target market

October 2, 2020October 29, 2020 John Milner 827 ViewsMarketing, target marget

Knowing who your customer is and what they want to buy is crucial to the success of any new venture. Yet so many business owners get caught up in the “excitement” of new markets and customers, without really thinking through a proper plan.

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What is Public Relations....?
Sales & marketing 

What is Public Relations….?

September 11, 2020October 29, 2020 Eleanor Lester 464 ViewsAdvertising, Marketing, Pr, Public Relations

Marketing, Public Relations, Advertising …… a common misunderstanding is that these terms are interchangeable; they are not. When I meet a prospective client for the first time they are often confused by these terms so I thought I’d use this article to explain the differences between each of these terms.

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Disclaimer

No responsibility can be accepted for any actions that you take as a result of the content provided in this magazine. There is no guarantee that implementing any of the advice contained in the articles will definitely ensure your business success or have a positive impact. They are presented as information based on the experience of the authors working with many different types of businesses in their field of expertise and are provided as a choice for you to consider if they will be useful for your business.

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