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Marketing

Marketing: if you can’t measure it, you can’t manage it
Sales & marketing 

Marketing: if you can’t measure it, you can’t manage it

February 4, 2021February 4, 2021 Jessica Shailes 226 Views digital marketing, Marketing, measurement

The ultimate goal of any marketing strategy is to produce a return on investment in terms of increased sales for your business. Reporting on marketing, then interpreting and applying that data to achieve real results for businesses should be at the heart of any business.

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Let's talk tone of voice!
Sales & marketing 

Let’s talk tone of voice!

January 27, 2021February 2, 2021 Hannah Brady 105 Views Marketing, tone of voice

So…what is your tone of voice? In its simplest form, it is how you sound to others. It’s how you talk to people online, in meetings, pitches, over the phone, in your literature, on packaging – basically everywhere!

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Making the most of an uncertain world
Sales & marketing 

Making the most of an uncertain world

January 25, 2021March 4, 2021 Andy Sarson 157 Views Marketing

Whilst you might think this is a reasonable thing to do and save money while sales revenue is a little scarce, scaling back on your marketing completely is not recommended, after all what’s a business with great people, products or services if no one knows about it?

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"Why isn't my marketing working?"
Sales & marketing 

Why isn’t my marketing working?

October 2, 2020October 29, 2020 Andy Sarson 155 Views Marketing

The question I’ve heard most during my 30 or so years in the marketing industry is … ‘Why isn’t my marketing working?’ Is that a question you’ve asked recently? If yes, then I guess the scenario is not enough traffic to your website, the phone isn’t ringing enough, and not enough people are buying?

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Know your target market
Sales & marketing 

Know your target market

October 2, 2020October 29, 2020 John Milner 219 Views Marketing, target marget

Knowing who your customer is and what they want to buy is crucial to the success of any new venture. Yet so many business owners get caught up in the “excitement” of new markets and customers, without really thinking through a proper plan.

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What is Public Relations....?
Sales & marketing 

What is Public Relations….?

September 11, 2020October 29, 2020 Eleanor Lester 148 Views Advertising, Marketing, Pr, Public Relations

Marketing, Public Relations, Advertising …… a common misunderstanding is that these terms are interchangeable; they are not. When I meet a prospective client for the first time they are often confused by these terms so I thought I’d use this article to explain the differences between each of these terms.

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Disclaimer

No responsibility can be accepted for any actions that you take as a result of the content provided in this magazine. There is no guarantee that implementing any of the advice contained in the articles will definitely ensure your business success or have a positive impact. They are presented as information based on the experience of the authors working with many different types of businesses in their field of expertise and are provided as a choice for you to consider if they will be useful for your business.

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  • Are we heading for an economic cliff? April 13, 2021
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