Whilst you might think this is a reasonable thing to do and save money while sales revenue is a little scarce, scaling back on your marketing completely is not recommended, after all what’s a business with great people, products or services if no one knows about it?
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The question I’ve heard most during my 30 or so years in the marketing industry is … ‘Why isn’t my marketing working?’ Is that a question you’ve asked recently? If yes, then I guess the scenario is not enough traffic to your website, the phone isn’t ringing enough, and not enough people are buying?
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Knowing who your customer is and what they want to buy is crucial to the success of any new venture. Yet so many business owners get caught up in the “excitement” of new markets and customers, without really thinking through a proper plan.
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Marketing, Public Relations, Advertising …… a common misunderstanding is that these terms are interchangeable; they are not. When I meet a prospective client for the first time they are often confused by these terms so I thought I’d use this article to explain the differences between each of these terms.
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