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Essendon Accounts & Tax

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Author: Jessica Shailes

How to use content marketing to attract your ideal clients
Sales & marketing 

How to use content marketing to attract your ideal clients

January 17, 2022January 17, 2022 Jessica Shailes 370 Viewscontent marketing, Marketing

You’re probably already producing content. But when it comes to converting content into sales, you need a thoroughly researched and targeted approach.

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Why getting to know your competitors is key to growing your business
Sales & marketing 

Why getting to know your competitors is key to growing your business

September 17, 2021September 17, 2021 Jessica Shailes 218 Viewscompetition, competitors

Do you know who your competitors are? At first this may seem like a silly question; after all, if you are an accountancy firm, clearly your competitors are the other accountants in your local area. However, while this is true, for most businesses local and visible competitors are only part of the story.

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Office-based or remote working? The pros and cons
Operations & resources 

Office-based or remote working? The pros and cons

March 4, 2021March 4, 2021 Jessica Shailes 860 Viewsremote workers, remote working

The home versus office debate has come into sharp focus in the wake of the pandemic, with many professionals seeing a huge shift in not just where they work, but how and when.

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Marketing: if you can’t measure it, you can’t manage it
Sales & marketing 

Marketing: if you can’t measure it, you can’t manage it

February 4, 2021February 4, 2021 Jessica Shailes 655 Viewsdigital marketing, Marketing, measurement

The ultimate goal of any marketing strategy is to produce a return on investment in terms of increased sales for your business. Reporting on marketing, then interpreting and applying that data to achieve real results for businesses should be at the heart of any business.

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Disclaimer

No responsibility can be accepted for any actions that you take as a result of the content provided in this magazine. There is no guarantee that implementing any of the advice contained in the articles will definitely ensure your business success or have a positive impact. They are presented as information based on the experience of the authors working with many different types of businesses in their field of expertise and are provided as a choice for you to consider if they will be useful for your business.

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