Jessica Shailes, Author at Business Bulletin Magazine

Marketing: if you can’t measure it, you can’t manage it

February 4, 2021February 4, 2021 Jessica Shailes 127 Views digital marketing, Marketing, measurement

The ultimate goal of any marketing strategy is to produce a return on investment in terms of increased sales for your business. Reporting on marketing, then interpreting and applying that data to achieve real results for businesses should be at the heart of any business.