PR is all about managing the reputation of your business. It’s the process by which you build trust, educate, inform, influence opinion and ultimately create good will between your business and your target audience.
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PR is all about managing the reputation of your business. In particular it’s how you communicate with the public, promote your business and ultimately build a positive reputation for you and your brand. It affects all aspects of your business, from the way your team communicates with customers, the messages you send out on social media, the tone of voice you use in your press releases and marketing materials.
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Marketing, Public Relations, Advertising …… a common misunderstanding is that these terms are interchangeable; they are not. When I meet a prospective client for the first time they are often confused by these terms so I thought I’d use this article to explain the differences between each of these terms.
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Negative PR is something that all businesses can be on the receiving end of and it’s important to remember that sometimes it’s down to circumstances beyond your control.
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Undertaking regular PR and being consistent in your approach helps to raise awareness of your brand and services and enables you to get your key messages in front of your target audience at the right time.
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