12 marketing insights
It probably won’t surprise you that many businesses have little or no way of measuring the effectiveness of their marketing activities. If you don’t measure how do you know what’s working and what’s not?
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Author: Kathy Bassett
Customer retention – what does it mean for your business?
Once you have a new customer, providing they are a good one you want to hang onto them, right? Selling and marketing cost time and money, so it’s much cheaper for your business to hang onto the customers you have. What do you do to keep yours?
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Why should you have written processes in your business?
Written processes form the backbone of every successful business. They provide the directions for everyone to follow and can help fill in the gaps when people change roles, leave, or are absent from the business.
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How do I put together an exit strategy for my business?
Most business owners are passionate about their businesses and love being involved in growing and developing their companies. At some point though you will need/want to exit your business, so you will need an exit strategy.
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I never have enough time to get things done!
Does it feel as though there aren’t enough hours in the day to get everything done? It doesn’t matter whether you’re a business owner, senior manager or office junior, we can all experience times when we feel as though we’re drowning in work.
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Did you know that the secret to success is all in your mind?
Most of us dream about being successful and achieving our goals, whether that’s on a business or personal level. It might be, for example, that you’ve set your sights on running a thriving business, driving a prestige car, owning a lovely home, or something more physical like climbing to base camp at Mount Everest
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Six ways to build a winning team
Your business is growing, you are building a team, how do you ensure that everyone is working together for the good of your business? There are six steps that you need to follow when creating a strong team.
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How to make more money in your business….
As a business owner I’m sure you’re always looking for ways to make more money and in particular profit. One recognized and basic way to do this is of course to focus on increasing your sales and decreasing your costs as what you’re left with is profit.
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Managing uncertainty
As a business coach I am often asked by my clients how they can improve their sales, management or overall business productivity. There is never one answer…
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