I admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.
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If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone…many people are still unaware of what microcopy is.
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Almost everyone thinks they’re a good driver. It’s a bit the same with English. Everyone – OK, not everyone – but many people think they can write well. But – there’s a hell of a difference between putting one word in front of another and writing in a way that’s clear, concise and compelling.
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