There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.

For anyone running a small business, prospecting is vital. Every business owner needs to do it. If you’re not winning clients, you’ve not got a business. Plain and simple.

let’s look at discounting. If you are going to do this, you need to consider the loss of revenue as a marketing cost and be conscious of this as an investment and what return your going to get by choosing this method to attract customers.

If you’re not already taking advantage of the Featured Section on your LinkedIn profile, then it may well be time to activate the feature.

Since Google released the information about the ‘helpful content’ algorithm, there has been a lot of chatter about what this will mean to SEO. Until things settle down it will probably be impossible to accurately estimate the effect all this will have on SEO.