Are you one of those businesses or business people that are spending hundreds or thousands of pounds or dollars on marketing, but not getting the results you want?

Undertaking regular PR and being consistent in your approach helps to raise awareness of your brand and services and enables you to get your key messages in front of your target audience at the right time.

By thinking about just one type of ideal customer you are immediately closing your mind to other possibilities. Unless you have an incredibly niche product with very limited sales opportunities, then you’re going to want to sell to more than one type of person or business.

Here’s a surprising fact. The most successful people in business are those who give and expect nothing in return. So who are the least successful type of people? Well, the least successful people in business are also those who give and expect nothing in return.

Marketing your business is about spreading your message, creating awareness and making it so that your brand is firmly positioned in the minds of your ideal client as the solution to a particular issue. Podcasting really is the ultimate solution.