Something that often gets lost in a world of Google Analytics and big data is that your target audience are human beings that go through this full range of experience.

The most successful sales people have a sales process, initially it will be a conscious system but over time it will become a subconscious or unconscious system where they don’t even realise they are doing it.

LinkedIn limits users to 30,000 connections, this is something to consider when it comes to the long-term strategy of growing your network.

It probably won’t surprise you that many businesses have little or no way of measuring the effectiveness of their marketing activities. If you don’t measure how do you know what’s working and what’s not?

Cold calling doesn’t have to be a negative experience – it can be a great way to connect with new and potential clients. If you think that someone could benefit from your products or services, don’t be scared of contacting them.