let’s look at discounting. If you are going to do this, you need to consider the loss of revenue as a marketing cost and be conscious of this as an investment and what return your going to get by choosing this method to attract customers.

If you’re not already taking advantage of the Featured Section on your LinkedIn profile, then it may well be time to activate the feature.

Since Google released the information about the ‘helpful content’ algorithm, there has been a lot of chatter about what this will mean to SEO. Until things settle down it will probably be impossible to accurately estimate the effect all this will have on SEO.

Having a sales pipeline is important if you want to futureproof your business. Knowing what business is coming in or when to follow up with leads helps you get a fuller picture of where you’re at.

The opening minutes of any sales call are vital. You must remember that rapport is built immediately so how you sound is important. Everyone makes decisions about who they are talking to in seconds.