If you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.

QR codes can be used in a variety of ways, from marketing campaigns to inventory management and lots of other handy applications. For example, they can be used to track items and provide data about their movement.

Apparently A.I. is rising up to destroy humanity and it’s going to start the coup by putting the creatives out of business. The way some people are talking about it, you would think an army of cybernetic assassins is hiding on the roof just waiting to pick us off as soon as we pop out for lunch.

Having a PR strategy that only aims to get you featured in high-profile national and global media from the onset can lead to short-term disappointment and affect your relationship with PR long-term.

Reading body language, matching it and being adaptable in your style of communication helps build the kind of rapport which leads to sales.