Negative PR is something that all businesses can be on the receiving end of and it’s important to remember that sometimes it’s down to circumstances beyond your control.

It sounds too good to be true…effectively and powerfully promoting your business without spending a single penny on marketing. But any company in any sector regardless of their size can do it.

More businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. In fact, in 2020, content creation increased on LinkedIn by a whopping 60%!

I admit to being a bit of an iconoclast at times. It’s not that I am unduly argumentative or that I enjoy pulling things apart, it’s just that some things push my buttons.

Anyone can organically grow their business through LinkedIn. On a free account, without any ad spend. Yet the best strategy is useless if you don’t stick to it. Find out how LinkedIn can be enjoyable (so that you stick to it) and profitable whilst you’re at it.