Sales & Marketing

Latest Sales & Marketing Articles

Five ways ‘stacking’ helps your PR start-up success

Five ways ‘stacking’ helps your PR start-up success

Having a PR strategy that only aims to get you featured in high-profile national and global media from the onset can lead to short-term disappointment and affect your relationship with PR long-term.

Are you fluent in body language?

Are you fluent in body language?

Reading body language, matching it and being adaptable in your style of communication helps build the kind of rapport which leads to sales.

Are you a good listener?

Are you a good listener?

As a business owner, being a good listener is critical to your success. You have to keep your ear to the ground with regard to customers and competitors.

Step away from the axe!

Step away from the axe!

There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.

The five biggest mistakes people make when looking for new business

The five biggest mistakes people make when looking for new business

For anyone running a small business, prospecting is vital. Every business owner needs to do it. If you’re not winning clients, you’ve not got a business. Plain and simple.

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