Sales & Marketing

Latest Sales & Marketing Articles

Is branding important for your business?

Is branding important for your business?

The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!

But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…

Get your business back on track

5 tips to get your business back on track

So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!

Sales Planning

Ramping up your sales planning – the importance of a softly, softly approach to restarting your business

If you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.

Decoding QR Codes - Is it time to embrace this tool in your marketing?

Decoding QR Codes – Is it time to embrace this tool in your marketing?

QR codes can be used in a variety of ways, from marketing campaigns to inventory management and lots of other handy applications. For example, they can be used to track items and provide data about their movement.

Sturgeon, Scrooge and Electric Monks – why creatives should take A.I. with a pinch of salt

Sturgeon, Scrooge and Electric Monks – why creatives should take A.I. with a pinch of salt

Apparently A.I. is rising up to destroy humanity and it’s going to start the coup by putting the creatives out of business. The way some people are talking about it, you would think an army of cybernetic assassins is hiding on the roof just waiting to pick us off as soon as we pop out for lunch.

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