Apparently A.I. is rising up to destroy humanity and it’s going to start the coup by putting the creatives out of business. The way some people are talking about it, you would think an army of cybernetic assassins is hiding on the roof just waiting to pick us off as soon as we pop out for lunch.

Having a PR strategy that only aims to get you featured in high-profile national and global media from the onset can lead to short-term disappointment and affect your relationship with PR long-term.

Reading body language, matching it and being adaptable in your style of communication helps build the kind of rapport which leads to sales.

As a business owner, being a good listener is critical to your success. You have to keep your ear to the ground with regard to customers and competitors.

There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.