Google ads is an extremely effective platform for sending highly relevant visitors to your website. The advice below, although by no means exhaustive, will guard against Google emptying your bank account. Like any ad spend, Google ads should result in a healthy return on investment (ROI).

So. You’re thinking of having a crack at writing your own website copy?Good! But hold on just one second. As with any craft worthy of the term, preparation is all. Well, maybe not quite all, but it matters more than you may realise. Ask any craftsman – a chef, a DIY expert, a mechanic, an artist, a fisherman or, yes, a copywriter. The reply will be the same.

As we all know, ‘being yourself’ is vitally important if you want people to buy from you because it is ‘you’ that people buy as much (or often more) than your products or services. People, as the regularly cited saying goes, buy from people. So, if you are yourself (a person) then surely your prospective client and customers (also people) will buy from you because you are being ‘yourself’.

The first thing to remember is that your brand is not what you think you are, your brand is what other people think you are. So, you need to get out there and show people exactly who you are. Which of course means that first of all, you need to be out there.

Just doing SEO for your website launch, then leaving it, is like having a shop with its windows boarded up. People will come when invited to the grand opening, but after that they’ll walk past every day and forget you’re there.