Just doing SEO for your website launch, then leaving it, is like having a shop with its windows boarded up. People will come when invited to the grand opening, but after that they’ll walk past every day and forget you’re there.

During the pandemic, social media user activity increased from an average of 2 hours a day to 7 hours a day. Social media became a lifeline for many during the lockdown and all of the social media platforms not only saw a huge increase in new users signing up but also inactive accounts being used once more.

Marketing, Public Relations, Advertising …… a common misunderstanding is that these terms are interchangeable; they are not. When I meet a prospective client for the first time they are often confused by these terms so I thought I’d use this article to explain the differences between each of these terms.

Blogging for business works…

Businesses with a regular blog on their website get twice as many email enquiries than businesses that don’t. Small businesses with blogs get 126% more lead growth than those without.

“Having a book published” still holds a certain kudos and perhaps in Pavlov-dog fashion, people automatically associate someone who writes a book about something, with that someone being an expert on the subject.