“Having a book published” still holds a certain kudos and perhaps in Pavlov-dog fashion, people automatically associate someone who writes a book about something, with that someone being an expert on the subject.

The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!

But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…

So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!

If you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.

QR codes can be used in a variety of ways, from marketing campaigns to inventory management and lots of other handy applications. For example, they can be used to track items and provide data about their movement.