After 18 years experience working with others on their referral marketing I’ve distilled all that knowledge into a 5 point guide that if you follow you will generate a regular flow of introductions to your ideal clients.
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As you can imagine I talk to an awful lot of business people about how they generate new business. When we get onto the subject of networking it usually gets a visceral emotional response. People either love it or hate it and then continue to give details to justify their position.
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Some time ago you left employment to set up on your own. Whether it was your own choice or one forced on you by redundancy you’ve made a success of turning your specialist skills into a service others want to buy. You’re now looking at how you can grow further.
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Communicating the right information to the right people in a manner that they can understand is crucial to being trusted.
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Recent research demonstrates that these preferred pathways can be 100 times more efficient than the alternatives. Think of how difficult and tiring it is to write with your left hand if you are right-handed…it’s the same with your thinking.
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I’d just like to stress the importance of having the right mindset so you feel confident in saying no. What you want to be left with at the end is the other person respecting your decision.
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Here’s a surprising fact. The most successful people in business are those who give and expect nothing in return. So who are the least successful type of people? Well, the least successful people in business are also those who give and expect nothing in return.
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