Content ideas for engaging content
A quick Google search will give you a bunch of generic resources; we have our own resource in our ‘75 Ideas of things to post on social media‘. I tell all our clients to print it off, go through with a highlighter, pick out the ideas that are most relevant to their business, that are comfortable for them, and use those ideas on repeat. You should do it too!
BUT… when you’re up against a deadline and need to come up with content ideas, there are three places I look to find some quick ideas.
I look at my diary – where have I been? Who have I spoken to? What have they asked me? What have I answered? What else did I say? Where am I heading? What will I be doing? There might be photos or videos I took at the time or can plan to take.
I look at my environment – the truth is, we often overthink things; the every day for us is the most engaging for people who aren’t within the same four walls as us. Who else is around you that you can feature, where is it you’re working?
I look in my inbox – we’re all signed up for emails that deliver articles that help us do our jobs better. This is how we keep ahead of the game, and we engage with this content to ensure we have the expertise that means our prospects choose to work with us! The job your marketing should be doing for you is to evidence your expertise. So, use what’s in those emails! Write about what you’re reading and offer an opinion!
I’m making it sound simple…but honestly, these are the three places I immediately go to for my content!
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