Are you content-aware?

A challenge around content creation relates to the idea of scheduling time to be creative. I really need to create a strategy to teach content-awareness in the same way a coach or therapist might work with you to develop self-awareness! Creating content isn’t something that gets switched on or off or something that only happens when scheduled into the diary, like an appointment. It’s something that should be with us at all times.

As you read this right now, think about the following questions

  • What are you doing today?
  • Where are you today?
  • What are you seeing or experiencing right now?
  • How are you feeling?
  • What ideas have you had?
  • What are you grateful for?
  • What are you working on?
  • What are you looking forward to?
  • What are you reading?

Even if you think it’s dull, I’d put money on the fact that at least two or three of the answers to those questions would make an excellent social media post or blog topic. Remember what I said above, it’s not for you to judge what’s engaging to others! It is your job, however, to give people a window into your world.

Perhaps I should add a little caveat in here – there is such a thing as too much, of course! Posting every tea, coffee, lunch, and dinner could be overkill! I’m not talking about posting every detail of your day. I’m just talking about having the content-awareness to be able to not only acknowledge that the moment you’re in something worth sharing – and take action on it!

Your phone is never that far away from you; it likely has a wonderful camera. You know your stuff, and your opinions are valid.

You see, everything really is content!

Christina Robinson
The Business Bulletin

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Christina Robinson

Christina works with business owners and marketing directors to educate them on how best to maximise their online marketing activities to enhance their business, increase brand awareness and ultimately increase sales. She provides social media and online marketing management services, so you can outsource your activities. Alternatively, if you have the resource in-house, Christina can offer online coaching, 121 or group coaching to help you as a business owner or B2B professional discover how to generate more business using our tried and tested strategies.

Are you content-aware?

by Christina Robinson Time to read: 1 min