LinkedIn – are you missing out?

LinkedIn is a powerful sales tool. Since the pandemic, it has enjoyed a massive uplift in usage. More and more people were using the platform to sell their product and service. Some of this has been done in a consultative sell style, some of it, more frustratingly, has been with a harder sell approach.  There’s no doubt about it, LinkedIn has become a vital tool for the sales professional. But what about the buyers?

I received an interesting marketing e-mail from LinkedIn recently that contained the following stats:

• 49% of buyers research sales professionals on LinkedIn
• 50% of buyers avoid sales professionals with an incomplete sales profile
• 92% of buyers will engage with sellers known as industry thought leaders

This highlights the importance of having your LinkedIn profile “sales ready” and below are my 5 top tips to help you achieve this

1. Have a branded banner at the top of your profile, which can include contact details, website, etc.
2. A clear, professional “head shot” photo – buyers want to know and identify with you, after all, people buy from people.
3. Complete your “About” section – tell the reader how you can help resolve their needs, wants, issues and problems and write in a way that portrays your personality.
4. In the “Experience” section, include information that talks more about your company/the business you work for. Buyers will be looking for this.
5. The Recommendation section – reviews and testimonials will give a prospective buyer confidence about your product or service. Make sure you are asking customers for recommendations.

A well-constructed LinkedIn profile will establish credibility and generate leads. Spending time to get it right will pay dividends.

• About
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Julie Futcher

Business Owner at The Sales Ace

Julie has nearly 25 years experience within a sales role, both in business to business and business to consumer. During her career, she has successfully trained many individuals to sell by developing their own style but using tried and tested sales techniques. She understands how daunting it can be to have to pick up the telephone or meet with clients/customers face to face with the view of interesting them in the product or service that is being offered.

Julie established The Sales Ace to support and train business owners to increase their revenue. She also provides a sales support service which provides telesales/telemarketing, assisting in managing sales staff, help with setting and managing KPI’s and well as one to one coaching.

Latest posts by Julie Futcher (see all)

• Sales in the new normal - February 23, 2024
• The challenge of sales - November 26, 2023
• Is your business open for sales? - September 29, 2023

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