Alison Edgar MBE, Author at Business Bulletin Magazine

How not to make a cold call

April 20, 2024 Alison Edgar MBE 778 Views cold calling, sales

Cold calling doesn’t have to be a negative experience – it can be a great way to connect with new and potential clients. If you think that someone could benefit from your products or services, don’t be scared of contacting them.

Sales & marketing

Do you hate sales? 8 top tips for loving sales and selling more

April 12, 2024 Alison Edgar MBE 727 Views sales

Hate is a strong word, but you have no idea how often I hear it used in relation to sales. It’s usually accompanied by another standard phrase, “because I’m really bad at it, I’m not a sales person”. The sad news is in business, everyone has to be a sales person.