Step away from the axe!
There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.
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Sales & marketing
The five biggest mistakes people make when looking for new business
For anyone running a small business, prospecting is vital. Every business owner needs to do it. If you’re not winning clients, you’ve not got a business. Plain and simple.
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Is discounting a good strategy for sales?
let’s look at discounting. If you are going to do this, you need to consider the loss of revenue as a marketing cost and be conscious of this as an investment and what return your going to get by choosing this method to attract customers.
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Are you featuring your posts on LinkedIn?
If you’re not already taking advantage of the Featured Section on your LinkedIn profile, then it may well be time to activate the feature.
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Human versus machine – who will win?
Since Google released the information about the ‘helpful content’ algorithm, there has been a lot of chatter about what this will mean to SEO. Until things settle down it will probably be impossible to accurately estimate the effect all this will have on SEO.
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How do I manage my sales pipeline?
Having a sales pipeline is important if you want to futureproof your business. Knowing what business is coming in or when to follow up with leads helps you get a fuller picture of where you’re at.
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Telesales just got easier
The opening minutes of any sales call are vital. You must remember that rapport is built immediately so how you sound is important. Everyone makes decisions about who they are talking to in seconds.
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Sales pipeline forecasting – is there a better way?
To put it mildly most companies sales forecasting just isn’t delivering, a staggering 90% of the deals do not close as forecasted even when the close probability is 75% or over.
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When ‘Sorry’ really is the hardest word
We do almost anything to avoid the humiliation. And even when there’s no alternative – when we know we just have to kneel before the one we have wronged and admit our shortcoming – we still try to weasel our way out of making a full-on apology.
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Awards! What are they good for?
Being able to describe your company as ‘award winning’ is a great way to grab people’s attention, boost your reputation and attract new business.
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Avoid the one button bye-bye – five reasons why your content succeeds or fails
If your content is off the mark or not going to the right people, at best, it’s a waste of time for everyone and, at worst, you likely to be thought of as a spammer.
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Do you feel like reading this article?
Something that often gets lost in a world of Google Analytics and big data is that your target audience are human beings that go through this full range of experience.
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Are you in sales or business development?
The most successful sales people have a sales process, initially it will be a conscious system but over time it will become a subconscious or unconscious system where they don’t even realise they are doing it.
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LinkedIn’s Creator Mode – the good, the bad & the ugly!
LinkedIn limits users to 30,000 connections, this is something to consider when it comes to the long-term strategy of growing your network.
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12 marketing insights
It probably won’t surprise you that many businesses have little or no way of measuring the effectiveness of their marketing activities. If you don’t measure how do you know what’s working and what’s not?
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How not to make a cold call
Cold calling doesn’t have to be a negative experience – it can be a great way to connect with new and potential clients. If you think that someone could benefit from your products or services, don’t be scared of contacting them.
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Do you hate sales? 8 top tips for loving sales and selling more
Hate is a strong word, but you have no idea how often I hear it used in relation to sales. It’s usually accompanied by another standard phrase, “because I’m really bad at it, I’m not a sales person”. The sad news is in business, everyone has to be a sales person.
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Customer retention – what does it mean for your business?
Once you have a new customer, providing they are a good one you want to hang onto them, right? Selling and marketing cost time and money, so it’s much cheaper for your business to hang onto the customers you have. What do you do to keep yours?
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5 times you should trust your copywriter… and one where you shouldn’t
When your business or job involves meeting the needs of others, at some point you will find yourself disagreeing with a client. Copywriting is no different.
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Five things you should be doing daily on Facebook
I know some of you will have gravitated away from Facebook, because you are thinking maybe other platforms, such as Instagram or TikTok are the more trending platforms. Does anyone still use Facebook?! The truth is, of course they do!
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