The question I’ve heard most during my 30 or so years in the marketing industry is … ‘Why isn’t my marketing working?’ Is that a question you’ve asked recently? If yes, then I guess the scenario is not enough traffic to your website, the phone isn’t ringing enough, and not enough people are buying?
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Knowing who your customer is and what they want to buy is crucial to the success of any new venture. Yet so many business owners get caught up in the “excitement” of new markets and customers, without really thinking through a proper plan.
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Google ads is an extremely effective platform for sending highly relevant visitors to your website. The advice below, although by no means exhaustive, will guard against Google emptying your bank account. Like any ad spend, Google ads should result in a healthy return on investment (ROI).
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So. You’re thinking of having a crack at writing your own website copy?Good! But hold on just one second. As with any craft worthy of the term, preparation is all. Well, maybe not quite all, but it matters more than you may realise. Ask any craftsman – a chef, a DIY expert, a mechanic, an artist, a fisherman or, yes, a copywriter. The reply will be the same.
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As we all know, ‘being yourself’ is vitally important if you want people to buy from you because it is ‘you’ that people buy as much (or often more) than your products or services. People, as the regularly cited saying goes, buy from people. So, if you are yourself (a person) then surely your prospective client and customers (also people) will buy from you because you are being ‘yourself’.
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The first thing to remember is that your brand is not what you think you are, your brand is what other people think you are. So, you need to get out there and show people exactly who you are. Which of course means that first of all, you need to be out there.
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Just doing SEO for your website launch, then leaving it, is like having a shop with its windows boarded up. People will come when invited to the grand opening, but after that they’ll walk past every day and forget you’re there.
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During the pandemic, social media user activity increased from an average of 2 hours a day to 7 hours a day. Social media became a lifeline for many during the lockdown and all of the social media platforms not only saw a huge increase in new users signing up but also inactive accounts being used once more.
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Marketing, Public Relations, Advertising …… a common misunderstanding is that these terms are interchangeable; they are not. When I meet a prospective client for the first time they are often confused by these terms so I thought I’d use this article to explain the differences between each of these terms.
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Blogging for business works…
Businesses with a regular blog on their website get twice as many email enquiries than businesses that don’t. Small businesses with blogs get 126% more lead growth than those without.
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“Having a book published” still holds a certain kudos and perhaps in Pavlov-dog fashion, people automatically associate someone who writes a book about something, with that someone being an expert on the subject.
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The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!
But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…
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So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!
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If you’ve been following The Sales Manager for a while now, you’ll know that I spend a lot of time talking about planning and the importance of having a sales plan.
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QR codes can be used in a variety of ways, from marketing campaigns to inventory management and lots of other handy applications. For example, they can be used to track items and provide data about their movement.
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Apparently A.I. is rising up to destroy humanity and it’s going to start the coup by putting the creatives out of business. The way some people are talking about it, you would think an army of cybernetic assassins is hiding on the roof just waiting to pick us off as soon as we pop out for lunch.
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Having a PR strategy that only aims to get you featured in high-profile national and global media from the onset can lead to short-term disappointment and affect your relationship with PR long-term.
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Reading body language, matching it and being adaptable in your style of communication helps build the kind of rapport which leads to sales.
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As a business owner, being a good listener is critical to your success. You have to keep your ear to the ground with regard to customers and competitors.
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There is a danger in following the advice from any of the very many guides to writing good copy. It concerns me how they are sometimes treated with reverence.
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