The five biggest mistakes people make when looking for new business
For anyone running a small business, prospecting is vital. Every business owner needs to do it. If you’re not winning clients, you’ve not got a business. Plain and simple.
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Sales & marketing
Is discounting a good strategy for sales?
let’s look at discounting. If you are going to do this, you need to consider the loss of revenue as a marketing cost and be conscious of this as an investment and what return your going to get by choosing this method to attract customers.
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Are you featuring your posts on LinkedIn?
If you’re not already taking advantage of the Featured Section on your LinkedIn profile, then it may well be time to activate the feature.
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Human versus machine – who will win?
Since Google released the information about the ‘helpful content’ algorithm, there has been a lot of chatter about what this will mean to SEO. Until things settle down it will probably be impossible to accurately estimate the effect all this will have on SEO.
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How do I manage my sales pipeline?
Having a sales pipeline is important if you want to futureproof your business. Knowing what business is coming in or when to follow up with leads helps you get a fuller picture of where you’re at.
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Telesales just got easier
The opening minutes of any sales call are vital. You must remember that rapport is built immediately so how you sound is important. Everyone makes decisions about who they are talking to in seconds.
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Sales pipeline forecasting – is there a better way?
To put it mildly most companies sales forecasting just isn’t delivering, a staggering 90% of the deals do not close as forecasted even when the close probability is 75% or over.
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When ‘Sorry’ really is the hardest word
We do almost anything to avoid the humiliation. And even when there’s no alternative – when we know we just have to kneel before the one we have wronged and admit our shortcoming – we still try to weasel our way out of making a full-on apology.
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