How do you represent your brand?
Every day and every second we’re making snap judgements about everything we see. And all of those details and opinions add up and build our whole impression of a person or brand.
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Sales & marketing
Insights into marketing a small business
Marketing for smaller businesses can be a real struggle , especially in the early stages. Having to ‘get the word out’ on a limited budget can be hard when you must try to understand what the best-value techniques are to attract new customer.
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The importance of radio in your marketing
In this drive to digital quite often the old ways can be forgotten, especially for new businesses, enterprises and new marketers, I want to remind and maybe even introduce you to the power and importance of making sure radio is in your marketing plan, from free media to paid for promotion.
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How your web hosting impacts your SEO
When it comes to SEO marketing, Google’s ever-evolving algorithms set the standard for what marketeers and agencies often go to great lengths to stay on top of.
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Why getting to know your competitors is key to growing your business
Do you know who your competitors are? At first this may seem like a silly question; after all, if you are an accountancy firm, clearly your competitors are the other accountants in your local area. However, while this is true, for most businesses local and visible competitors are only part of the story.
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Is your Pre-Marketing position right?
Are you one of those businesses or business people that are spending hundreds or thousands of pounds or dollars on marketing, but not getting the results you want?
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What to consider before working with a PR agency
Undertaking regular PR and being consistent in your approach helps to raise awareness of your brand and services and enables you to get your key messages in front of your target audience at the right time.
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Stop obsessing about your ideal customer!
By thinking about just one type of ideal customer you are immediately closing your mind to other possibilities. Unless you have an incredibly niche product with very limited sales opportunities, then you’re going to want to sell to more than one type of person or business.
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