Awards! What are they good for?
Being able to describe your company as ‘award winning’ is a great way to grab people’s attention, boost your reputation and attract new business.
Read MoreBeing able to describe your company as ‘award winning’ is a great way to grab people’s attention, boost your reputation and attract new business.
Read MoreIf your content is off the mark or not going to the right people, at best, it’s a waste of time for everyone and, at worst, you likely to be thought of as a spammer.
Read MoreSomething that often gets lost in a world of Google Analytics and big data is that your target audience are human beings that go through this full range of experience.
Read MoreThe most successful sales people have a sales process, initially it will be a conscious system but over time it will become a subconscious or unconscious system where they don’t even realise they are doing it.
Read MoreLinkedIn limits users to 30,000 connections, this is something to consider when it comes to the long-term strategy of growing your network.
Read MoreIt probably won’t surprise you that many businesses have little or no way of measuring the effectiveness of their marketing activities. If you don’t measure how do you know what’s working and what’s not?
Read MoreCold calling doesn’t have to be a negative experience – it can be a great way to connect with new and potential clients. If you think that someone could benefit from your products or services, don’t be scared of contacting them.
Read MoreHate is a strong word, but you have no idea how often I hear it used in relation to sales. It’s usually accompanied by another standard phrase, “because I’m really bad at it, I’m not a sales person”. The sad news is in business, everyone has to be a sales person.
Read MoreOnce you have a new customer, providing they are a good one you want to hang onto them, right? Selling and marketing cost time and money, so it’s much cheaper for your business to hang onto the customers you have. What do you do to keep yours?
Read MoreWhen your business or job involves meeting the needs of others, at some point you will find yourself disagreeing with a client. Copywriting is no different.
Read MoreI know some of you will have gravitated away from Facebook, because you are thinking maybe other platforms, such as Instagram or TikTok are the more trending platforms. Does anyone still use Facebook?! The truth is, of course they do!
Read MoreThe simple fact is doing whatever is easy and buying cheap marketing, counting on a few people to spread the word might get you minimal results, but are they the results you want to build a long-lasting business?
Read MoreTo measure achievement (and therefore success), you need to make sure you are measuring against appropriate recruitment-based metrics not general ones.
Read MoreMore businesses are using LinkedIn for lead generation, brand awareness and marketing than ever before. LinkedIn has proven to be 277% more effective for lead generation than other social media sites.
Read MoreSay a big ‘hello’ to the most powerful instance of copywriting you’re ever likely to use. The sales letter. What? More potent than web copy? Yep – most certainly.
Read MoreThere’s no doubt that marketing is an extremely powerful tool for businesses. When done right, it can elevate your business profile and brand to prospects, show your products and services as the solution to their needs, and drive enquiries and increase sales.
Read MoreSocial media has been a lifeline since March 2020, so why is it that social media is being deprioritised now that we could really use it to our advantage?
Read MoreTaking an excessive amount of time to source marketing agencies and, therefore, preventing getting your marketing campaigns off the ground accumulates unnecessary expense.
Read MoreAdaptability is the key word for successful selling in this new era. There are 4 key areas that a business can review to support their sales success.
Read MoreYou’re probably already producing content. But when it comes to converting content into sales, you need a thoroughly researched and targeted approach.
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