Being able to describe your company as ‘award winning’ is a great way to grab people’s attention, boost your reputation and attract new business.

If your content is off the mark or not going to the right people, at best, it’s a waste of time for everyone and, at worst, you likely to be thought of as a spammer.

Something that often gets lost in a world of Google Analytics and big data is that your target audience are human beings that go through this full range of experience.

The most successful sales people have a sales process, initially it will be a conscious system but over time it will become a subconscious or unconscious system where they don’t even realise they are doing it.

LinkedIn limits users to 30,000 connections, this is something to consider when it comes to the long-term strategy of growing your network.