So…what is your tone of voice? In its simplest form, it is how you sound to others. It’s how you talk to people online, in meetings, pitches, over the phone, in your literature, on packaging – basically everywhere!

Whilst you might think this is a reasonable thing to do and save money while sales revenue is a little scarce, scaling back on your marketing completely is not recommended, after all what’s a business with great people, products or services if no one knows about it?

As you can imagine I talk to an awful lot of business people about how they generate new business. When we get onto the subject of networking it usually gets a visceral emotional response. People either love it or hate it and then continue to give details to justify their position.

As a business owner, you’ll have all sorts of questions about how you can leverage social media. How can you get the most out of it? Where should you hang out? How long should you be spending? What good looks like?… the questions are endless!

The question I’ve heard most during my 30 or so years in the marketing industry is … ‘Why isn’t my marketing working?’ Is that a question you’ve asked recently? If yes, then I guess the scenario is not enough traffic to your website, the phone isn’t ringing enough, and not enough people are buying?