Marketing, Public Relations, Advertising …… a common misunderstanding is that these terms are interchangeable; they are not. When I meet a prospective client for the first time they are often confused by these terms so I thought I’d use this article to explain the differences between each of these terms.

Blogging for business works…

Businesses with a regular blog on their website get twice as many email enquiries than businesses that don’t. Small businesses with blogs get 126% more lead growth than those without.

“Having a book published” still holds a certain kudos and perhaps in Pavlov-dog fashion, people automatically associate someone who writes a book about something, with that someone being an expert on the subject.

The short answer is “Yes”. It’s a vital component to a successful business. So there you go, no need to read any further!

But if you’ve got questions or are not utterly convinced that branding is utterly central to your business success, then read on and I’ll explain…

So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering the 5th month of lockdown restrictions and the Coronavirus is looking set to maintain its hold on the UK economy for some time yet!